Film / Video

2021, 32 minutes

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Enter a pastel dreamland of 3,000 vintage beauty artifacts in the desert community of Joshua Tree, California and meet “America’s hairstorian” Jeff Hafler as he struggles to keep his roadside attraction afloat during a remarkable year that changes his life and the lives of his husband and son.

INSIDE THE BEAUTY BUBBLE is a short documentary film about a flamboyant collector of hair artifacts fighting to keep his desert dreams alive. The Beauty Bubble Salon & Museum in Joshua Tree is the magical and kitsch-filled brainchild of Jeff Hafler.

Our film covers a year in the life of Jeff and his roadside attraction as they face a year of lockdowns, protests and massive societal change. It is a film about family, fabulousness and folk art, a film that reminds us it’s sometimes the strong people on the margins that hold a community together.

Writers-directors-producers: Cheri Gaulke and Cheryl Bookout
Director Photography: Nick Lieberman
Editor: Susan Metzger
Animator: C. Lily Ericsson
Music: Jeff and Jamie Hafler
Producers: Stacy Sweeting, America Young

Link to film’s website